Our Ethos


The Chain started from a love of vintage combined with Debbie’s seamstress skills and Lucy’s designs. We began hand making clothing in small studio in the UK. At the heart of our ethos we want to encourage conscious consumerism and discourage fast fashion trends. Due to this our wait times are 2/3 weeks on most of our handmade items. 


Our handmade range is made by Lucy and Debbie in our small studio in England. The fabric that we use is printed in a London Mill on materials which are ethically sourced and bought from UK trusted mills where possible. We pride ourselves on working with suppliers who share the the same values. We order only what we we need to avoid any excess waste, or fabric going in to landfill. 

All of our handmade range is identified by this flag.



As demand grows higher for our products, we receive help from two small factories for our clothing and homeware who pay their staff a fair to living wage based in the USA and China. These items are made in extremely low bulks to avoid waste.

Our fabric Mill's cotton & linen printing processes use no water and produce less than a thimble of ink waste per 100m printed. 

The Mills processes use 95% less energy than traditional textile printing, and use only 100% renewable energy sources. 

Currently we use a mixture of cotton based and synthetic based materials. We always make conscious decisions when deciding which fabric will be the best quality material for your garment.

As our small business grows we aim to work with even more organic and sustainable materials.


In 2022 we switched to noissue Tissue which is printed with soy-based inks, on FSC-certified paper, and is acid, sulphur, and lignin-free. noissue Tissue is 100% Compostable, Recyclable, and made from recycled materials. 

We use 100% recycled mailers, which can be recycled along with carrier bags, or we encourage them to be reused.