Our Ethos


The Chain started from our founders love of vintage combined with her mother’s seamstress skills. At the heart of our ethos we want to encourage conscious consumerism and discourage fast fashion trends. Due to this our wait times are up to 2 weeks our ‘made in England’  items. Our ready to ship, manufactured line, is made in batches of 50-100 pieces to minimalize waste.

 Our ‘Made in England’ range is made by our family based team, in our small studio in England. We pride ourselves on working with fabric suppliers who share the same values as us. We order only what we need to avoid any excess waste going in to landfill, and repurpose our scraps at the end of collections into bags and cases. We are consistently looking to upgrade our fabric bases and choose the most sustainable option. We source our fabrics from India and China, for their vast range of cotton bases. 

All of our handmade range is identified by this flag.



As demand grows higher for our products, we receive produce from several small factories for our clothing and homeware who pay their staff a fair to living wage based in India and China. These items are made in extremely low bulks to avoid waste, and are designed by our female team in England. 

In 2022 we switched to noissue Tissue which is printed with soy-based inks, on FSC-certified paper, and is acid, sulphur, and lignin-free. noissue Tissue is 100% Compostable, Recyclable, and made from recycled materials. 

We use 100% recycled mailers, which can be recycled along with carrier bags, or we encourage them to be reused.